We wanted a niche product
Being born and raised in Southeast Asia, despite being accustomed to the weather and humidity here (we only have one season here), we still faced many lifestyle problems. One of which is our hair here!
Ranging from oily hair to dry and damaged hair, we wanted to find a solution to this - hair mist! But how do we make this product better? Aside from helping with the humidity here, we wanted something more convenient. We wanted something to match our “fast-paced lifestyle”- so we decided to create something more versatile.
And, what is something everyone loves? Smelling nice! Something that would turn people’s heads, either via perfume or shampoo that smells good when you walk by. So, we created a 2-in-1 product - Toner Hair Mist Perfume!
With just one product, we were able to fulfil both needs, something different in the market. Suitable for everyone with all hair types and for “lazy” people like us to bring convenience to our life!
We hope that everyone loves our products as much as we loved going through this journey to create a niche product, and we hope to see more in the future!
We hope that everyone loves our products as much as we loved going through this journey to create a niche product, and please stay tuned to more niche products in the upcoming future!
With lots of love,
Shiori Singapore
Brand Identity
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Mission
To elevate everyday self-care through sensorial hair mist perfumes that nourish, refresh, and inspire confidence - all while honoring clean beauty, sustainability, and holistic well-being.
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Values
Purity & Wellness
Sensory Beauty
Transparency & Integrity
Empowerment
through Self-Care
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Uniqueness
Unique formulation - our hair mist is made alchol free to ensure scalp care, enrinched with vitamin extracts, acting as a dual-purpose mist.